Day 4

Get Personal

Job Changes, First-Time Donors, Gift Anniversaries, and Organization Connections

Resources and Homework

Today, we’re diving into best practices and strategies to build a comprehensive annual communication plan tailored for your constituents. Check out these resources to set yourself up for success throughout the entire bootcamp!

Year-long Donor Communications Planner

Make a copy of this template to outline your year-long comms strategy throughout this bootcamp (and beyond!)

Playbook: Creating a multichannel campaign to celebrate alumni milestones

From identifying the right people to reach out to, to creating personalized video messages, to sending on-demand direct mail, see what’s possible when you celebrate your alums’ milestones!

6 Steps to Source and Celebrate Alumni Love Stories

Here’s a step-by-step guide for how you can engage alumni by tapping into the stories of relationships built on campus to strengthen ties to your institution.

How the NC State team sent “congrats!” videos to 2,600 job changers in 30 days

How the Bentley University achieved an 85% open rate celebrating first-time donors

How Hope College’s anniversary mailing achieved a 100:1 return on investment

Interested in learning more about how EverTrue can help you implement your year-long communications strategy?

Let us know!